Long before Smashbox Cosmetics was created, its founders, Dean & Davis Factor, were becoming legends as the ambassadors of style in Los Angeles.
It began when these brothers - two very unique entrepreneurs and the great-grandsons of makeup legend Max Factor - combined their talent & heritage to create Smashbox Photo Studios in 1991. With a slew of starlets passing through the Studios daily, Dean & Davis were frequently asked to create a makeup line that met the perfecting needs of a photo shoot. Dean & Davis decided to combine their skills - Dean, a business guru with an MBA, and Davis, a leading celebrity and fashion photographer - and in 1996 created Smashbox Cosmetics.
Today, our state-of the-art facility is inundated with the most sought after artists, celebrities, models & photographers, and is also home to the celeb-studded Mercedes-Benz Fashion Week Los Angeles. From Drew to Charlize, Gisele, Madonna & more, we’ve seen them all, and more importantly, swapped tips with their makeup artists. This means that we’re privy to insider beauty secrets & trends straight from the experts. And best of all? We share. At Smashbox, we believe that knowledge truly is a beautiful thing, and ours is just too good to keep to ourselves. From finding beauty solutions & quick fixes to demystifying makeup application, we’re inspired daily to create innovative beauty products for women everywhere.