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  Redken If you are looking for hair products that fuse fashion, street cred and sensitivitiy, along with a head full of cutting edge science then Redken is for you. Founded by Paula Kent and her hairdresser, Jheri Redding (thus the name ‘Redken’) the company was recently named one of the ‘Icons of the American Marketplace’, which tells you a lot about its reputation and credibility stateside. As an aspiring actress Paula found she was sensitive to a lot of the make up and hair products she used every day, and when a suitable solution didn’t present itself Paula set about making one, setting up Redken to do just that. Their approach is quite simple when you think about it: protein technology (as that’s what hair is made from), ingredients that replicate the natural acidity of hair, and strong partnerships with in-the-know, cutting edge stylists. Redken will leave your hair conditioned, healthy, and sensationally styled.     |
