How it works:
Love smoothing & softening shampoo has been specifically formulated for harsh and frizzy, undisciplined hair. It gently cleanses hair, respecting its natural structure and making it easy to comb. Love shampoo moisturises and nourishes deep down, leaving hair smooth, silky and shiny. It reduces the hair static, even hours after washing and combats dehydration-induced ageing. Ph 5.4
How to use:
Apply the product to wet hair and form an emulsion. Massage for a few minutes and rinse well. Repeat if necessary.
Suited for harsh and frizzy hair, even when very dry
Leave the hair smooth, silky and shiny.
- Indian fig extract for an intense moisturising action, thanks to its high soluble sugar content, able to capture and direct water molecules.
- Rice proteins to create a protective film around the hair shaft.
- Olive oil peg-7 ester, an emollient, sebum-protecting agent derived directly from olive oil. This ingredient works together with olive amphoacetate, a delicate olive oil-derived surfactant, making it possible to wash hair and recover its natural hydro-lipidic balance, which is essential for curly hair that tends to be dry. It leaves hair soft, silky and extraordinarily shiny.